- Branding
- Web Design
- Motion
Arrows - A digital-first branding for the modern workspace
- Year
- 2024
- Client
- Arrows
- Timeframe
- 6 weeks
The brief was simple to state and much harder to deliver: give a growing company a presence that matches the quality of what it makes. We spent the opening weeks interviewing managers, customers and former employees, then shaped a common direction that everyone recognised as their own.
The challenge
The business had outgrown the way it presented itself. Years of quick fixes had left behind a patchwork of logos, colours and page templates, and no two teams described the offer in the same words. New visitors struggled to understand what was on sale, returning customers could not find what they needed, and the people inside the company had stopped trusting their own materials.
The solution
We started by agreeing on one sentence that explains what the company does, then built everything else around it. A compact visual system, with a single typeface, a restrained palette and a small set of reusable layouts, replaced the old patchwork. Every screen was prototyped early and tested with real customers before any detail was polished. The result is an identity the whole team can apply without asking us for help, a website that loads quickly on any device, and a straightforward path that leads from the first visit to the first conversation with someone in sales.
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